Engage the customer

INDUSTRY

Retail

SKILL

Communication, Customer Service

COUNTRY/REGION

All

LEVEL

Entry

ASSESSMENT STYLE

Formative and Summative

AVG COMPLETION TIME

45 mins
eLearning
Assessments
Mobile Friendly
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WHAT YOU’LL LEARN

  • Importance of Greetings and Prioritising the Customer: Learn to create positive first impressions and prioritise customers over other work activities.
  • Effective Customer Communication: Understand how verbal and non-verbal communication impacts engagement and learn techniques for effective communication.
  • Adapting Communication Style: Explore factors influencing communication styles, and learn to adapt yours to connect with customers.
  • The role of Verbal Communication Techniques: Master clear and concise language, active listening, paraphrasing, and open/closed questioning.
  • Non-verbal Communication Techniques: Understand body language, facial expressions, gestures, posture, and eye contact to enhance customer interactions.
  • Inclusive and Adaptive Communication in Retail: Embrace diversity in communication by using inclusive language, active listening, and adapting to cultural norms and preferences.
  • Overcoming Challenges: Learn strategies to overcome communication challenges, such as language barriers or difficult customers.

COURSE OVERVIEW

This engaging course on customer engagement in retail environments offers valuable insights and practical strategies to enhance interactions with customers, ultimately driving business success. With a focus on effective communication techniques, participants will learn how to create positive first impressions, adapt their communication style to diverse customers, and foster meaningful connections.

Understanding the importance of customer engagement in the dynamic retail industry, this course emphasises the benefits of prioritising customers and delivering exceptional service. Participants will gain knowledge on the business impact of good customer engagement, including increased customer loyalty, positive word-of-mouth marketing, and enhanced brand reputation. Through real-world examples and interactive learning, participants will develop the skills necessary to engage customers effectively, improve customer satisfaction, and ultimately contribute to the success of their retail business.

COURSE PREVIEW

COURSE ACTIVITIES

Introduction

  • Introduction to Customer Engagement in Retail
  • Lessons

  • Creating Positive First Impressions
  • Why is Effective Communication Important in Retail?
  • Verbal Communication Techniques
  • Non-verbal Communication Techniques
  • Inclusive and Adaptive Communication in Retail
  • Conclusions

  • Quiz
  • Summary
  • 1

    ENROL

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    ASSESSMENT OPTIONS

    Online Course & Quiz

    Free

    Written Assessment & Marking

    Pro

    Written Assessment & Marking

    Pro

    CERTIFICATIONS

    Upon completion you will be issued with a course certificate which will be saved in your account and can be shared on Linkedin under your Licenses & Certifications.