Meet Gianpiero, Our Digital Marketing Manager

Meet Gianpiero, Our Digital Marketing Manager

Digital marketing makes up a large part of our lead-generation activities, but it wasn’t always the case. We started expanding the team in 2022 and Gianpiero was one of our first full-time hires. With a background in SEO, he came in as a content strategist before taking on a more senior role of Digital Marketing Manager. Whether it’s content production, digital project management, or growth strategy, Gianpiero is bound to be part of the process.

In this interview, we found out a little bit more about his role and interest in working at Cloud Assess.

gianpiero rusconi digital marketing manager

1. Tell us about your role at Cloud Assess:

As Digital Marketing Manager, the main part of my job is SEO. My main responsibilities are growing organic traffic and generating leads, but I also cover a wide range of activities in the digital field. In order to achieve my goals, I’m working a lot on strategy, the health of our website, and developing automations or reporting tools to help keep track of progress.

2. What inspires you about workplace training?

Workplace training allows people to constantly evolve and not just be limited with the same skills that they originally had. It also shows a shift from the traditional qualification-based focus to skill-based, which is empowering for employees.

3. If you could learn to do anything, what would it be?

Carpentry. I love working with my hands and I’ve always enjoyed making things out of wood.

4. What’s your favourite saying?

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.”

5. What’s your favourite activity?

Being in the water, whether scuba diving, freediving, or spearfishing. I love being in the water surrounded by some of nature’s most beautiful scenery.

6. Other than Cloud Assess (of course) what’s your favourite app and why?

This might be a strange one, but it’s Windy. In the Cape, our outdoor activities (especially diving) are largely influenced by the wind, so this app is my go-to for planning. It shows you hour-by-hour wind direction & speed predictions.

7. Tell us something that might surprise us about you:

After my undergraduate degree, I became a qualified teacher by working at a school in one of the most crime-ridden areas of South Africa.

8. What is Online Assessment to you?

It’s a form of assessment that empowers you to train and be trained regardless of where you are located.

9. What’s your favourite feature in Cloud Assess?

The skills matrix. It can be used to easily track competencies across your organisation and is a powerful tool for training and development.

10. What’s the best thing about working for Cloud Assess?

The team is very supportive of growth. When I started at Cloud Assess my role was much more limited, but the team and leadership were very supportive of me taking on more challenges and responsibilities which has ultimately allowed me to grow a lot in my time here.

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