This course provides a structured approach to leveraging social media and online platforms for retail businesses. You will learn how to identify and analyse key customer groups based on demographics, preferences, and behaviors to tailor your marketing strategies effectively. The course covers methods to evaluate the popularity of digital platforms among target audiences and assess essential platform functions such as product showcases, messaging, payment processing, and analytics to meet customer and organisational needs.

Additionally, the course highlights the critical aspects of data privacy and security risks associated with online engagement. You will explore potential vulnerabilities, such as data breaches, insecure payment processing, and privacy policy compliance, to ensure safe and responsible customer interactions. By the end of this course, you will be equipped with practical strategies to optimise social media usage while minimising risks, helping your retail business enhance customer engagement and drive sales.